Dave Brotherton ’86 was interviewed recently on Marketplace, a radio show produced by American Public Media which airs on Boise State Radio.  Brotherton has a communications and in public affairs consulting firm in Seattle, and for the story Marketplace asked Dave and others in the field about the impact of social media on public relations.  Bottom line, social media has caused a change in how PR firms do their business and the firms have had to adjust to a situation where they are no longer the “gate keepers” that they were.  Click the link above to read the story as well as an audio file of the story.